The Royal Standard Brings Southern Charm and Style to The Summit Next Week

Next week, The Royal Standard will open its doors in the former Swoozie’s space, right next to Orvis, bringing with it a curated blend of fashion, décor, and everyday elegance.

A Touch of Baton Rouge Sophistication

Founded in Baton Rouge in 1998, The Royal Standard has long been synonymous with effortless charm, the kind that mixes hospitality and high style in equal measure. The retailer is best known for its fashion accessories, home décor, entertaining essentials, and seasonal treasures, from polished table settings to statement holiday décor that turns any gathering into something memorable.

The brand already boasts seven stores across Louisiana, Texas, and Gulf Shores, as well as wholesale showrooms in Dallas and Atlanta. Its products grace the shelves of more than 4,200 boutiques nationwide, but Birmingham shoppers will now get to experience the brand’s signature blend of classic meets contemporary firsthand.

A Season of Fresh Faces at The Summit

The Royal Standard’s arrival is part of a wave of exciting new openings at The Summit. Lifestyle favorite Anthropologie is preparing to unveil its new location on November 5, complete with expanded space and refreshed design. Meanwhile, Abercrombie & Fitch is expected to open its new Alabama storefront later this fall, adding even more variety to the center’s mix of high-end retail and accessible style.

Why It Matters

For Birmingham shoppers, The Royal Standard’s debut isn’t just another store opening, it's an invitation to slow down, host beautifully, and live with intention. From the monogrammed tote you carry to the candle that warms your home, every piece feels like a nod to a lifestyle that celebrates both grace and comfort.

In other words, The Summit’s newest neighbor is about more than just shopping; it's about turning everyday moments into something quietly elegant.