Oklahoma State Football Is Getting Quite Creative (And A Little Creepy) To Pull In Money For Their NIL Operation

I’m loving the creativity, but it’s just a bit … umm … weird.

When it comes to raising money for theirThe Cowboys football program made the announcement Tuesday morning that team helmets will be featuring QR codes that will link to the school’s Pokes With A Purpose NIL collective donation website. Fans will be able to make a donation generally or to a specific student-athlete.

“This is a revolutionary step forward to help keep Oklahoma State football ahead of the game,” said Oklahoma State coach Mike Gundy in an official statement. “It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I’m thrilled about this opportunity for our players.”. NIL funding to pay their student-athletes (in particular, their college football players), the Oklahoma State Cowboys are going all out.