GunRunner Hotel in Florence, Alabama, Crowned Nation’s Top Boutique Hotel

A small but extraordinary hotel in Florence, Alabama, has taken the spotlight as the nation's best boutique hotel, as voted by readers of USA Today’s 10Best survey. The GunRunner Hotel, with only 10 uniquely designed suites, secured the prestigious No. 1 spot, outshining 20 other finalists across the country.

The GunRunner Hotel, located in downtown Florence at 310 E. Tennessee St., offers more than just a place to stay—it delivers an experience steeped in the rich history of the Shoals area. Each of its 10 suites is thoughtfully themed to reflect significant elements of the region's culture and heritage. Whether it's the legacy of the University of North Alabama, the iconic Muscle Shoals Sound Studio, the pioneering influence of music legend Sam Phillips, or the architectural genius of Frank Lloyd Wright, guests are immersed in stories that have shaped the area. Notably, the Frank Lloyd Wright suite pays homage to the only Wright-designed home in Alabama, which is also located in Florence and operates as a museum.

What sets the GunRunner apart is not just its historical connections but also the personalized luxury it offers. Seven of the suites feature private balconies, and guests can indulge in rejuvenating treatments at the on-site GunRunner Spa, making it a perfect retreat for those seeking relaxation in an intimate setting.

The hotel’s name, GunRunner, is a nod to its past, as it occupies a space that once housed a pawn shop with the same name. This blend of historical charm and modern luxury has clearly resonated with travelers, earning the hotel top honors in a competitive field.

While the GunRunner Hotel topped the list, other notable contenders in the Top 10 included Staypineapple Chicago, with 122 rooms, and the Beaufort Hotel in North Carolina, with 133 rooms. Despite their larger size, these hotels share a commitment to providing distinctive, high-quality experiences to their guests.

The USA Today 10Best surveys are known for their rigorous selection process. A panel of experts first nominates candidates, which are then narrowed down by the 10Best editors before being opened up to public voting. The GunRunner Hotel’s victory in this national survey underscores its unique appeal and the exceptional experience it offers to those who visit.

Whether you’re a history enthusiast, a music lover, or simply looking for a luxurious getaway, the GunRunner Hotel in Florence, Alabama, stands as a beacon of boutique hospitality in the heart of the Shoals.