McDonald’s Brings Back McDonaldland Gang After 20 Years — Plus a New “Blue Lava” Shake
For the first time in over two decades, the legendary McDonaldland crew is reuniting — and they’re doing it in style. Starting August 12, fans can once again see Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends taking center stage in a limited-edition meal deal series that feels straight out of the ‘70s playbook.
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These iconic mascots, first introduced back in 1971, have been part of fast-food folklore for generations disappearing from the spotlight but never from the hearts of those who grew up with them. Now, they’re back, packaged in six collectible tin boxes brimming with throwback charm.
What’s in the McDonaldland Meal?
The special menu lets customers choose between a Quarter Pounder with Cheese or a 10-piece Chicken McNuggets, paired with McDonald’s world-famous French fries. But the real showstopper is the dessert the brand-new “Blue Lava” shake.
Topped with whimsical pink whipped “clouds”, the shake is described as an ode to the mystical McDonaldland volcano, bringing an unexpected twist to McDonald’s flavor lineup.
marketing, brand, content and culture. “But many, especially younger fans, don’t know that these characters are just the tip of the iceberg.”
Collectibles, Merch, and More
Each tin meal box comes with postcards, stickers, and surprise memorabilia, making it as much a keepsake as a lunch break indulgence. For those who want to wear their nostalgia, McDonald’s is also launching a McDonaldland clothing line in collaboration with Pacsun think cozy sweats, vibrant tees, and retro-inspired streetwear.
Travelers can join in the fun too: starting August 18, premium luggage brand Away will be giving away free McDonaldland luggage tags and bag charms with any purchase at Away retail stores.
Between the playful branding, unexpected partnerships, and that mysterious Blue Lava shake, McDonald’s is making sure this comeback isn’t just a menu update — it’s a cultural moment.
