Jack Daniel’s Scraps DEI Initiatives In Alleged Fear Of Boycott, Activist Claims

The producer of Jack Daniel’s whiskey has allegedly announced that it will cut back on diversity, equity and inclusion (DEI) initiatives due to an alleged fear of a potential boycott from conservative activists.

Brown-Forman, the multi-billion-dollar parent company of Jack Daniel’s, recently announced that it is massively scaling back its DEI efforts, according to a statement obtained by conservative activist Robby Starbuck. The company claimed that these changes are necessary to align with the shifting business environment and legal landscape, screenshots appear to show.

“Big news: The next company we were set to expose was Jack Daniel’s,” Starbuck claimed on Twitter. “They must have been tipped off by us going through employee LinkedIn pages. They just preemptively announced they’ll be making these changes.”Brown-Forman introduced “a new strategic framework” in January, according to the screenshots posted by Starbuck. It appears the company has removed it’s DEI page from its official website.

The next phase of this strategy includes several key changes aimed at ensuring that the company’s diversity and inclusion efforts continue to effectively support its business goals, the screenshots appear to show. These alleged changes involve linking “executive incentives” and “employee goals more directly to “business performance,” eliminating specific workforce and supplier diversity targets, discontinuing participation in the Corporate Equality Index survey of the Human Rights Campaign and revisiting training programs to align them with the updated strategy.

Starbuck, a prominent conservative commentator and activist, has become a leading voice in the movement against “woke” policies promoted by major American brands. He has gained attention for his recent social media campaigns targeting companies for their diversity, equity and inclusion (DEI) initiatives.