Democrats Have Undermined Their Entire Brand, and It May Be Too Late to Recover.

Democrats have gradually damaged their brand over the years, and now they’re coming to terms with the fact that recovery may be impossible.

The story of Bud Light is well-known. Once America’s top beer, it severely hurt its brand by partnering with transgender influencer Dylan Mulvaney for promotion. Instead of attracting younger Millennials and Gen Z, the company alienated its core audience: working and middle-class American men who enjoy football, go to church on Sundays, and believe in traditional views on gender. Despite multiple efforts to repair its image, Bud Light’s sales continue to lag behind pre-Mulvaney levels.